I've been expecting it to happen for a decade, as the mega-conglomerates have continued to grow in size and wealth. Why stop with having the Phoenix Suns play at US Airways Center? The company would get far more advertising bang if ESPN said "the US Airway Suns" a few hundred times a week. (Hell, they could drop the 'suns' and be called the US Airways.)
Cities are fighting increasingly tight budgets these days, while corporations are reporting record profits.
When will I see the Target Timberwolves play the Coca Cola Hawks?
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