Learning how to write with fewer words - a ButterHomes site
amazon squishes freemium cloud player service
Freemium is a GREAT model, when it works. But what happens when a company gets frustrated and takes a shorter-term view on their monetization strategy?
Amazon's MP3 Player, released last year, was perfect. Simple, functional, flawless sync'ing with android, and has the best android music app I've ever used. On top of all that, they offered 5gb of music storage-usage for free.
Then they got impatient.
Recently they squished up the cloud music player to serve up ads.
Now they're limiting free usage to 250 songs. More than that will cost $25/yr.
I've been expecting it to happen for a decade, as the mega-conglomerates have continued to grow in size and wealth. Why stop with having the Phoenix Suns play at US Airways Center? The company would get far more advertising bang if ESPN said "the US Airway Suns" a few hundred times a week. (Hell, they could drop the 'suns' and be called the US Airways.) Cities are fighting increasingly tight budgets these days, while corporations are reporting record profits. When will I see the Target Timberwolves play the Coca Cola Hawks?